Ho Chi Minh City, March 25, 2025 – The prestigious High-Quality Vietnamese Goods 2025 announcement and certification ceremony took place at Thống Nhất Hall. At this grand event, Nafoods Group was officially honored, marking a significant milestone in affirming the value of Vietnamese agricultural products in the domestic market.
A Prestigious Recognition Solidifying Brand Positioning
The High-Quality Vietnamese Goods program is an annual consumer vote-based award with a rigorous selection process. This year, it attracted nearly 121,000 votes from consumers and retail systems nationwide. As a result, 562 enterprises were recognized, contributing nearly 170 trillion VND to the national budget and generating employment for approximately 250,000 workers.
With the theme “The Journey of Sustainable Development,” the program highlights the growing concern among businesses and consumers regarding product quality, environmental responsibility, and social impact. In its first-time participation, Nafoods impressed both consumers and organizers with its digitized, eco-friendly, and sustainable agricultural value chain—ensuring quality from farm to table.
A Sustainable Agricultural Ecosystem – From Farm to Safe Products
Nafoods employs Smart Farm technology to manage 30 affiliated cooperatives and over 2,500 farming households, ensuring that every stage—from planting to harvesting—meets stringent quality standards. After harvesting, the produce is processed in Nafoods’ state-of-the-art facilities, adhering to international certifications such as ISO 22000, HACCP, SGF, FSSC 22000, Halal, Kosher, BRC, and FairTrade. This guarantees that Nafoods delivers natural, safe, and high-quality agricultural products to consumers.
Beyond ensuring product quality, Nafoods is committed to fair benefits across the value chain. The company actively supports farmers through initiatives such as seedling provision, modern farming techniques, guaranteed market access, and community-driven projects—aiming to improve farmers’ livelihoods sustainably.
High-Tech Passion Fruit Seedlings – A Key Link in the Agricultural Ecosystem
In addition to consumer products, Nafoods’ high-tech passion fruit seedlings were also awarded the High-Quality Vietnamese Goods 2025 certification. This follows another major achievement: being recognized as a National Brand in 2024, reaffirming Nafoods’ serious investment in research and development to establish a closed-loop sustainable agricultural ecosystem.
Each Nafoods passion fruit seedling is embedded with a QR code, allowing farmers to trace origin, manage plantations efficiently, and minimize counterfeit risks. Through Smart Farm technology, Nafoods strictly controls the entire process from planting to harvest, ensuring product quality and sustainability.
Capturing the Domestic Market and Expanding Globally
While already a leader in exports, Nafoods is increasingly focusing on the domestic market, introducing innovative consumer products such as dried fruit, a six-flavor cashew nut line, and sweet passion fruit purée. These products have gained popularity, especially among younger consumers, thanks to their unique flavors and high nutritional value.
In 2024, Nafoods achieved a post-tax profit of 118.2 billion VND, an increase of 7.4% year-over-year, continuing its strong growth trajectory. The domestic consumer market played a crucial role in this success.
After nearly 30 years of development, Nafoods has cemented its position as one of Vietnam’s leading agricultural processing and export companies, with products available in 70 countries worldwide. The company holds a Top 3 position in Asia for passion fruit exports, accounting for 10% of the global passion fruit export market.
With a mission to provide natural, safe agricultural products and improve quality of life, especially for farmers, Nafoods continues to invest in technology, enhance product quality, expand markets, and bring Vietnamese agricultural products to the world.