On November 18 in Singapore, Nafoods triumphed over numerous competitors to make it to the finals, earning two awards in the categories of Packaging Design and Brand Strategy at the Transform Awards Asia. This achievement was based on its collaborative branding and packaging design project for soft dried fruit products, created in partnership with Bratus.
- Gold Award for Best Brand Identity in the FMCG Sector.
- Silver Award for Best Packaging Design.
Transform Awards Asia is an annual and prestigious competition that recognizes excellence in rebranding and brand development across the Asia-Pacific region. Organized by Transform Magazine, a publication dedicated to branding and strategy, the awards attract participation from companies and professionals worldwide. It is the only award of its kind celebrating exceptional
branding achievements in the region, with submissions judged on creativity, innovation, and strategic impact by a respected panel of industry experts.
The packaging for Nafoods’ soft dried fruit products was a favourite of judges with its a consumer-friendly packaging design and visual identity. By incorporating watercolor hand-drawn illustrations of agricultural products, bringing a natural, sophistication and uniqueness feeling to the packaging. This artistic approach personalizes the brand’s imagery, keep things simple and puts the focus on the products themselves, enabling Nafoods to stand out in a highly competitive market.
This accomplishment also qualifies Nafoods to compete in the prestigious Transform Diamond Awards 2025, which celebrates the most innovative and groundbreaking global branding projects among top winners from six regions: North America, Europe, Nordics, MEA, ANZ, and Asia.
This victory reflects the collaborative efforts of Bratus and Nafoods in enhancing the brand’s image and underscores the value of Vietnamese products in the international market.