Tokyo, Japan – From March 11-14, 2025, Nafoods’ booth at FOODEX JAPAN 2025 attracted significant attention from visitors and representatives of many partners, opening up great opportunities for Vietnamese processed agricultural products to penetrate Japan’s billion-dollar market.
Foodex Japan 2025 is the largest food & beverage exhibition in Asia, bringing together more than 3,000 brands, with the participation of decision-makers from Japan’s leading retail companies such as Aeon Topvalu, BOTTEGA BLU, and many more.
Throughout the event, Nafoods’ booth drew special attention from visitors and partners thanks to its diverse product portfolio with high quality, preserving the fresh flavors of Vietnamese agricultural products. Along with this, Nafoods’ inspiring brand story and sustainable value chain made a strong impression. This is an important opportunity for Nafoods to expand its market and win over consumers in the Land of the Rising Sun.
Forecasts for 2025 indicate that Japan’s processed & frozen fruit market could reach $1.86 billion, with an average per capita consumption of 0.7kg (Source: Statista.com). As one of the most demanding markets in the world, Nafoods’ presence in Japan is a strong affirmation of the quality and reputation of Vietnamese agricultural products.
At this year’s Foodex Japan, Nafoods proudly presented the best of Vietnamese agricultural products, including:
- A diverse product portfolio, especially IQF frozen fruits, Puree/NFC, concentrated juices, and soft-dried fruits.
- Internationally certified quality, meeting strict standards such as AIJN, Halal, Kosher, BRC, SGF, ISO 22000:2005, and Fair Trade, ensuring better livelihoods for farmers.
- A closed-loop agricultural value chain, oriented towards digitalization, sustainability, and green development.
Nafoods sincerely thanks customers, partners, and stakeholders for their interest, companionship, and support throughout FOODEX JAPAN 2025, contributing to our mission of providing natural, safe agricultural products to consumers in Japan and worldwide.