The China International Import Expo (CIIE) took place from November 5th to November 10th, 2023, in Shanghai, China. This prestigious event, organized by the Chinese government in collaboration with the Shanghai Municipal Government, spanned an impressive 300,000 square meters and drew participation from businesses representing 150 countries and regions worldwide. With approximately 400,000 visitors in attendance, the expo served as a hub for exploration and trade. Nafoods Group seized the opportunity to showcase its leading products sourced from Vietnamese agriculture at the “China International Import Expo 2023”, joining nearly 60 other enterprises representing Vietnam.
The China International Import Expo is an annual, reputable event that attracts numerous large importers from China and many other countries. This year, CIIE 2023 has been fully restored in scale since the COVID-19 pandemic, with the goal of opening up the market to the world, providing opportunities for countries to access China’s vast market, and contributing to the Belt and Road Initiative as well as the globalization process.
CIIE 2023 brings together more than 60 countries and 3,000 businesses from various continents to showcase their products, including Nafoods Group. At this event, Nafoods aims to expand market share for Vietnamese agricultural products and seize opportunities to connect with new customers and long-standing partners in the mainland Chinese market. Therefore, Nafoods has chosen to showcase the company’s flagship products, which are also specialty products from different regions of Vietnam, such as dried fruits, frozen durians, fresh fruits, concentrated juices, and pure fruit juices (Puree/NFC), with the long-term goal of becoming a strategic partner of leading importers in China for the company’s key product lines.
With over 28 years of experience in exporting agricultural products, Nafoods currently owns modern technological production lines with a closed-loop production process, supplying over 70 markets worldwide. Vietnamese enterprises like Nafoods Group have strong capabilities and advantages in terms of quality raw materials, competitive pricing, large-scale factories, reasonable transportation costs, and products meeting European standards. With certifications such as Halal, Kosher, BRC, SGF, ISO 22000, Nafoods is confident in meeting the stringent requirements of each market.
A representative from Nafoods shared: “Currently, for the Chinese market, the company is focusing on key products including fruit purees: passion fruit puree (with seeds, seedless), and kumquat puree. The company will also promote new puree products such as soursop, pink guava, watermelon, lychee, and red dragon fruit in the near future to meet the preferences of Chinese consumers. Regarding the IQF product line, the Chinese government has not yet opened its doors to Vietnamese IQF fruit products. However, Nafoods is always prepared to seize opportunities for IQF products, especially IQF durian and durian puree.”
China has been Vietnam’s largest consumer market for agricultural products for many years, making it a target for many export enterprises. In recent years, Nafoods has consistently recognized the importance of preserving and expanding market share in China. Moreover, Nafoods has been applying advanced technology methods to control product quality to enhance product value. Product safety criteria, prioritizing consumer health, are also emphasized by Nafoods. The company’s experts are always proactive in updating the latest trends and import policies of each country to meet the specific standards of each market.
With the desire to provide quality products with clear origins to Chinese consumers, representatives of Nafoods Group and Guangxi Ant Foreign Goods Supply Chain Management have signed a strategic cooperation agreement. The goal is to develop key products, strengthen the relationship between the two parties, and support each other in business activities in international markets, especially in large markets like China.
Through the CIIE 2023, Nafoods has connected with numerous partners, seized business opportunities for the company, and moved closer to achieving its set goals. At the same time, Nafoods Group is honored to contribute to promoting Vietnamese specialties, culture, and people, as well as showcasing its production journey and delivering internationally quality products to customers.